Developing Schemas for the Location of Common Web Objects
By Michael Bernard An essential ingredient in constructing the content of a website is knowing the typical users’ mental model or ‘schema’ for the characteristic location of web objects on a website....
View ArticleWhere Should You Put the Links? A Comparison of Four Locations
by Michael Bernard, Spring Hull, & Denise Drake Online newspapers and journals, as well as many other types of informational sites, are invariably confronted with the question of where to place...
View ArticleWhere Should You Put the Links? Comparing Embedded and Framed/Non-Framed Links
By Michael Bernard & Spring Hull In the last issue of Usability News, we discussed our findings from a study that examined performance and preference of link placements located at the top-left,...
View ArticleReading Online News: A Comparison of Three Presentation Formats
By Ryan Baker, Michael Bernard, & Shannon Riley With the ever-increasing progression towards online newsletters as a principal source of information presentation, the Web has offered many...
View ArticleHotspots and Hyperlinks: Using Eye-tracking to Supplement Usability Testing
By Mark C. Russell Summary: This article discusses how eye-tracking can be used to supplement traditional usability test measures. User performance on two usability tasks with three e-commerce websites...
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